Helping companies understand, invest in, and build for the future of women’s sports

Women’s sports is experiencing unprecedented growth — but the infrastructure to support it long-term is still being built.

The next wave of opportunity won’t come from simply attaching a brand to an athlete or a team. It will come from building the infrastructure around fandom: media, technology, data, community, experiences, and new ways for fans to engage.

I help companies understand where this industry is headed and turn today’s momentum into lasting businesses, communities, and cultural impact.